On August 11th, Twitter user wrote about the website, with the post gaining over 7,400 retweets and 11,200 likes in one week (shown below). Between August 8th and 11th, Taiwan climbed from 150 million pops to over 2.5 billion pops. In early August 2021, the website went viral in Taiwan and then in several other Asian countries. The website tracks the country and the number of clicks made by the users, pooling all clicks made by users from the same country to determine its position on the global leaderboard. Popcat.click allows visitors to click an interactive image of Pop Cat (Oatmeal), upon which the cat will briefly "pop" its mouth, accompanied by the popping sound associated with the meme. In mid-August 2021, the website saw active competition between users from Taiwan, Thailand and Malaysia, all trying to bring their countries to the top leaderboard position. The website achieved worldwide recognition in August 2021 when it became viral in several Asian countries. The official Twitter account reported 9 million pops reached by Finland on April 10th and 2.9 billion pops on April 22nd, as the website was banned by several schools in the country. The website attracted even larger attention in April 2021 when it went viral in Finland.
The website originally went viral in Brazil, with the Twitter account reporting the first one-million pop globally and in Brazil on February 10th, 2020. On February 9th, 2021, the official Twitter account for the website was launched. They all liked the meme, realised there wasn’t anywhere you could click on it to make it pop so decided to make it a reality. On December 11th, 2020, University of Sheffield students Ed, Josh and Freddy launched Popcat.click, a clicker website where visitors can click on an image of Pop Cat to have it pop its mouth.
In November 2020, the internet meme Pop Cat, an edited video of a cat named Oatmeal opening and closing its mouth, went viral on social media.
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